NEW YORK: Discovery and the PGA Tour announced Monday that they will launch a first-of-its-kind international golf streaming service called GOLFTV on 1 January 2019 outside the USA. It will replace the on-going PGA Tour Live platform.
GOLFTV will unite the community of golf fans around the world, offering them a one-stop destination to access the widest range of golf content. With a growing portfolio of content, it will feature many of the sport’s most exciting moments, superstar players and tournaments on every screen and device.
Serving golf fans with an enhanced experience to both entertain and inform, GOLFTV will present more than 2,000 hours of live action each year as well as extensive premium content on-demand. Live coverage will include the six Tours operating under the PGA Tour umbrella and nearly 150 tournaments annually – including The Players Championship, the FedExCup Playoffs and the Presidents Cup.
Discovery Golf President and GM Alex Kaplan said: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey. “Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class GOLFTV team. With work well underway, our carefully considered plans will allow us to continually enhance GOLFTV as we roll-out and further develop the product.”
The launch of the GOLFTV brand follows the pioneering 12-year strategic alliance worth $2 billion between Discovery and the PGA Tour, which was announced in June this year. In addition to the GOLFTV service, the alliance will manage the PGA TOUR’s international multi-platform rights including linear TV rights.
GOLFTV is expected to be launched in India in 2022 alongside countries such as Denmark, Norway, Sweden, Finland and the UK.
