SOFIT, India’s leading plant-based drink from Hershey India Pvt Ltd., has released a new digital film featuring brand ambassador Disha Patani.
The film showcases Disha’s fitness mantra and underscores SOFIT’s ‘Fit is Fab’ message, encouraging consumers to pursue health and wellness with SOFIT almond drink.
The film starts with Disha Patani receiving numerous fan texts about her fitness routine. As she prepares for a workout, her phone constantly buzzes. After a variety of exercises, she grabs a SOFIT almond drink from her fridge, enjoys it, and explains how it helps her stay fit and fabulous. The film ends with Disha continuing to savor her drink even after the director calls “cut,” highlighting her genuine affection for SOFIT almond drink.
Commenting on the new film, Luigi Mirri, general manager, Hershey India & APAC stated, “For Hershey India, SOFIT is a brand of strategic importance, representing our commitment to promoting a healthy lifestyle. Consumers are prioritizing their health more than ever and the demand for plant-based beverages and their numerous health benefits is on the rise. As the market leader in the dairy-alternative milk category, we are excited to unveil the new film featuring our brand ambassador Disha Patani, further solidifying our leadership and strengthening our market position.”
The SOFIT range includes almond drink (unsweetened and chocolate) and soya drink in four flavors: chocolate, vanilla, naturally sugar free, and kesar pista.
