Disney Star is the official production services partner of the International Cricket Council (ICC) for the Men’s and Women’s T20 World Cup editions in 2024.
This appointment continues the long-standing association between ICC and Disney Star, to deliver world-class viewing experiences to fans across the world and follows the global broadcast of ICC Men’s World Cup 2023.
Over the past decade and a half, Disney Star and the ICC have collaborated worldwide to deliver several global broadcasts. The ongoing tournament is a historic event with 20 teams playing 55 matches and is the first time a marquee cricket tournament is being played on American soil. The event played across 9 venues, will see over 450 production personnel deployed across the US and Caribbean islands. A roster of 90 commentators from 12 countries will build narratives, elevate moments, tell compelling stories, and provide nuanced insights. It will be ably supported by production crews from 17 nations, who will strive to deliver an exemplary global broadcast in 11 languages.
Sanjog Gupta, head – Sports, Disney Star, said, “We’re thrilled to continue our collaboration with ICC as their production partner to bring the glory of their global marquee events to billions of viewers around the world. We remain committed to serving current fans and recruiting new ones across geographies, demographics, and devices by elevating the context of the tournament, taking fans deeper into the contests, enhancing narratives of the competition, and building seminal cultural moments around the ICC T20 World Cups. We hope fans enjoy this historic broadcast produced by Disney Star.”
For this marquee event in the Americas, Disney Star has developed a world-class broadcast framework with its core objective of deepening relationships with core fans while growing interest among diverse cohorts of new and casual fans.
Building on the success of the vertical feed at the Men’s World Cup 2023, Disney Star and the ICC will introduce an AI-supported vertical feed for the T20 World Cup — a world first for cricket. In addition to the vertical feed, designed for mobile devices, the broadcast will also entail a feed aimed at making the viewing experience for cricket more inclusive. A parallel service that caters to viewers with partial/complete hearing or sight impairment will also be available. The host broadcaster will also capture off-field moments as well as team and player preparations. It will also deploy the latest technology innovations to bring to fans in-depth analysis and visually compelling storytelling.
In addition to the ongoing Men’s T20 World Cup, Disney Star will also produce the global broadcast of the upcoming Women’s T20 World Cup 2024, to be played in Bangladesh starting September.
