MUMBAI: The recently announced Do-iT Talent Ventures (DTV), promoted by Darshana Bhalla and Radha Kapoor Khanna, will henceforth be representing Indian badminton ace Saina Nehwal.
DTV has signed a long term deal with the badminton superstar and Padma Bhushan awardee for all her commercial and player endeavours. This includes sponsorships, endorsements, publishing, appearance’s, digital rights, amongst others.
Saina has been represented by IOS Sports & Entertainment since August 2015.
One of India’s most decorated athletes, Saina was the flag bearer of the Indian badminton contingent for the longest time. Bronze at the London 2012 Olympics and Commonwealth GOLD in 2010 and 2018 are some of the highlights of her illustrious career. She is the only Indian women to be ranked number one in the world. In year 2016 she was awarded India’s third highest civilian award, Padma Bhushan.
In the three months since DTV launched operations, the agency has signed Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat in sports, while on the entertainment side, it has on its roster Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal, Neeraj Pandey, Samir Kochhar and Vicky Ratnani in Culinary.
Commenting on the development, Bhalla said: “Right at the advent of Do-iT Talent Ventures, we expressed that we believe in talent across various arenas and having Saina Nehwal as one of our lead talent illustrates our passion and enthusiasm towards sports. Saina is a renowned champion and her dedication and commitment resonates ours, hence collectively we look forward to do some exemplary work. We believe in optimising our talent’s potential by putting together a robust strategy followed by an intently structured micro action plan.”
Nehwal opined: “As an individual, I have always attempted to work with experts. I am sure that Do-iT Talent Ventures’ proficiency in understanding my sport and its potential influence will be highly impactful for me and my career. They hold high repute and have aligned work ethics with me. The team has immense experience in managing top talent across fields and I am excited about this association.”
