Dove and tennis legend & entrepreneur Venus Williams have teamed up to announce the Dove x Venus #KeepHerConfident Beauty Bar: the brand’s first-ever, limited-edition Dove Beauty Bar collaboration, which will support Dove and Venus’ shared mission to help girls stay in sports.
The commemorative Dove x Venus #KeepHerConfident Beauty Bar comes in a tennis ball-inspired green color and passionfruit & lemon balm fragrance, hand selected by the tennis icon herself, Venus Williams.
Each Dove x Venus #KeepHerConfident Beauty Bar has a “CONFIDENT” engraving and comes in a limited-edition canister produced from recycled materials (and is 100% recyclable) with three Dove x Venus #KeepHerConfident Beauty Bars per canister for the ultimate keepsake.
“As someone who knows the importance of confidence in sports, I’m so excited to be collaborating with Dove to continue our mission of keeping the next generations of young women athletes playing the sports they love,” said Venus. “I loved partnering with Dove to create the #KeepHerConfident Beauty Bar and incorporating my favorite fragrances, nods to the game I love with the tennis-ball colored bar and a powerful message to keep our young athletes looking, smelling and feeling great and confident!”
According to 2023 Dove research, 45% of girls globally drop out of sports by age 14 – two times the rate of boys – with body confidence being the #1 reason. This launch aims to raise awareness of the Body Confident Sport program, a first-of-its-kind and scientifically proven set of coaching tools developed in partnership with Nike to build body confidence in 11-17-year-old girls.
Fans in the US looking to get their hands on the limited-edition Dove x Venus #KeepHerConfident Beauty Bar packs will be able to enter for a chance to win at Dove.com/ConfidentSports, now through September 20. The product and pack are only available for giveaway during this time period, and will not be sold in stores.
In addition to the limited-edition Dove x Venus #KeepHerConfident Beauty Bar, Dove is supporting a series of activities to celebrate body confidence and support the mission of keeping girls in sports this tennis season:
Dove will partner with Black Girls Tennis Club on an in-person tennis experience for middle school girls in NYC, hosted by Venus, and infused with body-confidence building tips to take with them on-and-off the court.
Dove has partnered with Bras for Girls to donate over 1,000 sports bras, supporting late elementary to middle school girls – an age at which some girls choose to stop participating in sport due to discomfort with their changing bodies.
For those based in the New York City Metro area, Dove has partnered with Lyft, one of the largest transportation networks in North America, to give away a limited amount of the Dove x Venus #KeepHerConfident Beauty Bar canisters.
“We’re thrilled to be releasing our first-ever limited edition of the beloved Dove Beauty Bar to help keep girls playing the sports they love. Venus has been an incredible champion of the Body Confident Sport mission, and we couldn’t think of a better partner or role model for girls to co-create the #KeepHerConfident Beauty Bar with,” said Mele Melero, chief growth officer, Dove Personal Care North America.
