BOSTON: DraftKings Inc. and entertainment concept, Sports & Social, have announced a strategic relationship to create upscale Sports & Social/DraftKings sports bars across the US, beginning in the Nashville and Detroit markets, pending regulatory approvals.
The collaboration brings together Sports & Social’s market leadership in operating dining and entertainment venues with DraftKings’ sports gaming platforms. Together, the integration forms one of the new offerings in sports betting and entertainment for DraftKings and Sports & Social fans across the US.
The Sports & Social/DraftKings venues will be designed by ICRAVE, an internationally acclaimed award-winning strategy, design, and development firm, and promises to fill a niche by providing an upscale, premier sports and entertainment experience.
“Today, so much of sports betting is focused on the mobile-technology aspect, however the in-person experience is an integral layer that we look forward to advancing alongside Sports & Social’s premier dining and entertainment offerings,” said Ezra Kucharz, chief business officer at DraftKings. “By aligning with one of the fastest-growing entertainment concepts in the country, we now have the opportunity to bring our world-class products to life by offering engaging, interactive and fan-first destinations to skin-in-the-game customers.”
DraftKings operates in 14 US states with online and retail sportsbooks, with several additional new markets on the horizon. Whether betting on mobile devices or in person at one of the 10 retail locations across the United States, DraftKings offers customers comprehensive betting markets and options, including live wagers and player proposition wagers. Additionally, DraftKings has sponsorship deals with several professional sports teams and leagues which include experiential elements for its customers.
A name in dining and entertainment, Sports & Social is an upscale gaming parlor and social lounge that features audio/visual displays, made-from-scratch menu items, curated cocktails and entertainment. Sports & Social is a concept by Live! Dining & Entertainment, a division of The Cordish Companies. Live! Dining & Entertainment is one of the largest and most successful developers and operators of restaurants and entertainment concepts in the United States, welcoming 55 million visitors a year to its dining, entertainment, music, casino, hotel and sports-anchored destinations and venues across the US.
“DraftKings is an industry leader in sports betting and entertainment, and we are incredibly excited to work with them to bring this new experience to life,” stated Reed Cordish, principal of The Cordish Companies. “We are always looking to create new and innovative experiences for our guests and this collaboration will allow us an exciting opportunity to do so, bringing an incredible premier sports-watching experience with sports betting all under one roof.”
Sports & Social is currently located at the front door of professional sports stadiums, high-profile entertainment districts and casino-resort destinations around the US. Locations of the Sports & Social/DraftKings venues will be announced in the coming months.
