Dubai World Trade Centre (DWTC) has announced the launch of UAE’s first dedicated sports and entertainment business cluster within the Free Zone environment.
Unveiling the project, DWTC said the new entity – International Sports and Entertainment Free Zone Cluster (ISEZA) will also bring more sports exhibitions, museums, academic programmes and community projects to the Dubai World Trade Centre and Dubai Expo City.
ISEZA will serve as an industry-focused business hub facilitating licensing for distinct sports and entertainment business activities, fostering a unique collaborative ecosystem to support and accelerate the industry’s growth.
The Zone will provide a unified platform for licensing businesses across established sectors, such as sports management and marketing, event management, talent representation and media and broadcasting, while also supporting growth in emerging areas like e-sports, AI-driven sports tech, fan tokens.
The Zone will be home to a diverse range of industry players including global brands, sports leagues and franchises, rights owners and investors, sports and talent agencies, artists, sports and media personalities, social media influencers and creative industries professionals.
Damir Valeev, ISEZA CEO, believes that the new free zone will have a significant impact on promoting healthy lifestyles in the country.
Valeez said: “Our project is aligned with Dubai’s strategic vision of being a global destination for sports, entertainment and tourism.
“This initiative will have a major social impact creating a unique environment for hosting sports exhibitions, museums, academic programs and community projects in Dubai World Trade Centre and Dubai Expo areas.
“Driven by the UAE’s vision of business development with higher social impact, we believe it will further contribute to the promotion of active sports and healthy lifestyle in the UAE overall.”
