BENGALURU: Health food platform EatFit, housed under Curefoods, has launched a TVC with Varun Dhawan and Mithila Palkar that urges users to upgrade to delicious, nutritious, and quality food with EatFit.
The TVC implies to users that they can eat tasty and sumptuous food consistently, even while ordering online. EatFit’s fundamental food philosophy is based on 3 principles of having zero trans fats, zero white sugar, and zero artificial ingredients in the food they prepare, which is communicated through this TVC.
The TVC was conceptualized and written by Indian stand-up comedian Kanan Gill, and the tagline for the ad ‘Upgrade to EatFit’ was created by Purplemango India. Directed by Rahul Bharti, the TVC was shot in Mehboob Studios in Mumbai and was produced by Jump Films.
The TVC brings in the theme of the 90’s of Bollywood, a period when the audience and actors remembered the characters, names, and film dialogues very well, which has been leveraged as a part of the messaging by the production team.
The ad will be launched on social media and OTT platforms. Additionally, it will be showcased at the bilateral cricket series with Australia & South Africa, the ICC T20 World Cup, and Shark Tank season 2. EatFit has recently partnered with ICC & Shark Tank to engage users in creative forms of content and appeal to the message of healthy food eating.
