SIGNIFY has announced a partnership between its electrical brand EcoLink and Rajasthan Royals, with EcoLink coming on board as an associate sponsor of the franchise. The collaboration aims to strengthen the brand’s visibility through one of India’s biggest sporting platforms.
The partnership also coincides with the rollout of EcoLink’s upcoming product portfolio. As part of the association, the brand will feature prominently on the team’s headgear, supported by an integrated promotional campaign and digital activations throughout the tournament.
Rajasthan Royals enter the season with a strong squad led by captain Riyan Parag and head coach Kumar Sangakkara. The team features a mix of experienced and emerging talent, including Vaibhav Suryavanshi, Ravindra Jadeja, and Yashasvi Jaiswal, who are expected to play key roles throughout the season.
Signify, Greater India CEO and MD Sumit Joshi said, “At Signify, we are committed to driving innovation and delivering meaningful value to our consumers. With EcoLink, our emerging electrical brand, we are focused on bringing reliable and accessible solutions to Indian homes. As we expand the brand’s presence across the country, the T20 offers a powerful platform to connect with millions of consumers. Our partnership with Rajasthan Royals allows us to engage with passionate cricket fans while bringing EcoLink closer to households across India. This collaboration reflects our ambition to strengthen the brand’s footprint and accelerate its growth in one of the world’s most dynamic markets.”
Rajasthan Royals COO Alok Chitre added, “We are proud to partner with EcoLink and welcome them to the Rajasthan Royals family. The scale and reach of the Royals fan community allow us to offer a powerful platform to connect with fans through strong in-stadia presence, digital storytelling and year-round engagement. Through this association, we look forward to enabling meaningful visibility and fan interaction across the season.”
