SIGNIFY HAS ANNOUNCED that its emerging electrical brand, EcoLink, has joined Sunrisers Hyderabad (SRH) as an official partner for the upcoming T20 season, in a move aimed at strengthening nationwide brand visibility and deepening consumer engagement.
The partnership leverages the immense popularity of T20 cricket in India, offering EcoLink access to millions of fans across the country. As part of the association, the brand will gain prominent on-ground visibility, including headgear branding, alongside integrated marketing campaigns designed to drive fan engagement throughout the tournament, a media release said.
EcoLink, positioned as a value-driven brand, has been steadily expanding its footprint by offering reliable and accessible electrical solutions tailored for Indian households. The collaboration with SRH is expected to accelerate this growth trajectory by tapping into cricket’s cultural resonance and mass appeal.
Sunrisers Hyderabad enters the season with a strong squad led by interim captain Ishan Kishan and head coach Daniel Vettori. The team features a mix of domestic and international talent, including Abhishek Sharma, Pat Cummins, Travis Head, Heinrich Klaasen, Nitish Kumar Reddy, Harshal Patel, Jaidev Unadkat, and Liam Livingstone, as they aim for a competitive run in the tournament.
