MUMBAI: Educational technology company Great Learning on Monday announced it had roped in Indian cricket team captain Virat Kohli as its brand ambassador.
As the face of the Great Learning brand, Kolhi will now lead the brand’s latest “Power Ahead” campaign, which underlines the importance of lifelong learning and showcases how high quality learning at the right time can help professionals and students power ahead in their career, the company said in a statement. The company said it is launching a multi-film campaign with Kohli during the upcoming Dream 11 IPL, where the brand is associate sponsor on Disney+ Hotstar
Commenting on the development, Great Learning founder and CEO Mohan Lakhamraju said: “Virat is the obvious choice to be our brand ambassador because he best embodies the Great Learning ethos of excellence and continuous learning. The respect that he commands globally, across all age groups and the connection that he has with the youth make him the perfect partner to deliver our message of powering ahead in one’s career through online learning”
On his association with Great Learning, Kohli said: “Upskilling is all about one”s aspiration to get better every day and willingness to work really hard for it. It is something I closely identify with. I also share the same passion for excellence that Great Learning does and am excited about our association.”
The venture claims its programs are developed in collaboration with the world’s foremost academic institutions like Stanford University, MIT IDSS, IIT Madras, the University of Texas at Austin, NUS, and Great Lakes Institute of Management and are constantly reimagined and revamped to address the dynamic needs of the industry.
Great Learning had concluded its financial year FY20 with booked revenue of Rs 3.25 billion; a growth of close to 150% from FY19. Continuing its strong growth trajectory, it has started FY21 with a 5x growth in the learner base on its platform, due to increased interest in learning from professionals and college graduates who had to stay at home due to the COVID-19 lockdowns.
