Konami Digital Entertainment, B.V. (Konami) is bringing the spirit of Holi to flagship football sim eFootball with a campaign featuring Indian football captain Gurpreet Singh Sandhu, and professional esports player Jonathan Gaming.
Running from 1st March to 26th March, the campaign will spotlight India’s thriving eFootball™ community and feature top gaming personalities, such as Gamerfleet, Sharkshe, RK Reddy, Snax, and Eagle Gaming.
Bridging mainstream football and esports will offer players ways to connect with the game and their favorite athletes. Spearheading the campaign as a brand ambassador, Indian esports star Jonathan Gaming will be core to community engagement, while Gurpreet Singh Sandhu will reveal a special announcement during the campaign.
At the heart of the campaign is the “Goal Ke Rang” eFootball™ tournament, where players will compete for the title of India’s eFootball champion and a €1000 prize pool. Additional in-game campaigns exclusive to India will also be available soon.
Sandhu said: “Football and gaming both demand skill, strategy, and passion – values that unite players on and off the pitch. Being part of this campaign is a chance to celebrate Holi with fans in a whole new way and bring that competitive spirit to eFootball.”
Konami’s eFootball general producer Makoto Igarashi added: “This campaign is all about bringing people who love football and gaming together – whether through competition, collaboration, or simply the shared love of the beautiful game. India’s eFootball community is booming and Konami hopes that partnering with Gurpreet, Jonathan, and some of India’s biggest gaming voices makes this Holi celebration one to remember.”
