MUMBAI: Spain’s topflight league, LaLiga is bringing the passion of one of the world’s biggest rivalries, the ElClasico, on the ground to Mumbai on 16th October with a unique fan experience.
The first ElClasico of the 2022-23 LaLiga season will mark the return of LaLiga’s fan experiences to Mumbai after six years. The event will feature several activities for Mumbaikar football fans that will be announced soon.
The ElClasico is among the most historic and passionate sporting rivalries in the world and is an event that marks the calendars of millions across the world. Two of the most renowned football clubs, Real Madrid and FC Barcelona face off against each other twice every LaLiga season to tip the scales in their favour and emerge victorious. The iconic showdown has an all-new feel to it this year, with fresh squads and the world waiting with bated breath to see the Lewandowski-Benzema faceoff.
LaLiga’s commitment to the Indian market has been showcased time and again in the 5+ years since the league marked its presence in the market with an office in New Delhi.
The fan engagement initiatives include several major fan viewings across New Delhi, Mumbai and Kolkata, visits from famed LaLiga ambassadors, partnerships with leading Indian brands like BKT Tires, Viacom18, Dream11 and Hero Vired, signing of LaLiga’s first-ever non-football ambassador, Rohit Sharma, bringing Girona FC to Kerala for matches and many more.
The ElClasico experience in Mumbai will join the ranks of these activations and be an opportunity for fans.
For those watching the match from home, it will be broadcast on Sports18, Sports 18 Khel, MTV & VootSelect platforms from 7:45PM IST onwards.
