NEW DELHI: LaLiga is literally pulling all the stops ahead of the El Clásico between Real Madrid and FC Barcelona on 24 October. The latest being the announcement that the capital’s iconic Red Fort has been selected as one among seven “Red Carpet locations” around the world to “celebrate the biggest match in world football”.
The development comes close on the heels of the launch of the LaLiga eSpace app, available for Android platform, to provide fans with interesting up-to-date, exclusives, and last-minute contents to create a complete football experience.
FC Barcelona and Real Madrid clash for the 181st time in LaLiga this weekend and the special LaLiga ‘Red Carpet’ installations symbolise the invitation to the world to watch ElClásico, with the message of “LaLiga invites you to the gala premier of the season”, and official release states.
The iconic locations of the striking ElClásico Red Carpet includes seven cities across six continents: Sydney Opera House, Red Fort, Navrus Palace – Dushanbe (Tajikistan), Tower Bridge – London, Place du Souvenir Africain – Dakar (Senegal), The Vessel at Hudson Yards – New York City and Torre del Reloj – Cartagena des Indias (Colombia).
Jose Antonio Cachaza, managing director, LaLiga India said: “El Clasico is the biggest rivalry not only in LaLiga but the world, with aggressive competitiveness between the clubs and of course adding to that great history. We are delighted to place the red carpet at a historic place like the Red Fort in India which will bring to life the excitement, the entertainment, the glamour and the global reach of this fixture and LaLiga. Barcelona vs Real Madrid is always an incredible show, and with the world watching we’re sure this edition will be no different.”
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