MUMBAI: Equitas Small Finance Bank has renewed its partnership with Chennai Super Kings for the Indian Premier League season 2021. It will be the ‘Official Retail Banking Partner’ for the IPL franchise.
The Chennai Super Kings team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey. In line with the brand ethos and the logo positioning, it is also going to launch a new campaign titled “The Bank Behind Every Champion”.
The new campaign will be aimed at communicating that Equitas has been transforming lives of individuals through their lending and social responsibilities over time with the support and funds of people who are banking with them. Equitas Small Finance Bank has been continuously associated with the three-time IPL champions from the 2018 season.
Through this association, the bank wants to bring forth some of the key benefits of banking with them which includes up to 7% interest on savings, contactless video KYC service, no maintenance charges on savings accounts, free online fund transfer, reward points on all debit card spends thereby transforming lives of customers with the aim to build stronger communities.
Murali Vaidyanathan, president & Country head – Branch Banking, Liabilities, Product & Wealth, Equitas Small Finance Bank Limited, said: “Equitas Small Finance Bank is delighted to associate with a champion team like Chennai Super Kings again. Through this partnership, we will be able to deepen our association and extend our reach to a diverse segment of our population. The new campaign is in line with the philosophy of our brand, which will provide us an ideal platform to build a sustainable society and a responsible tomorrow.”
Speaking about the association, CEO chief executive KS Viswanathan said: “I’m delighted Equitas has extended our partnership and we look forward to welcoming those who bank with them into CSK family of fans. We have had a good association over the years, including being champions in the first season of our partnership in 2018 and are thankful for their continued support.”
