MUMBAI: Aeronutrix Sports Products Private Limited’s Fast&Up has announced former Indian hockey captain, Sandeep Singh as their brand ambassador.
The partnership comes at a time when Fast&Up is at the cusp of its next level of growth with its increasing market share in the Indian sports and active nutrition industry. Singh will be the new face of Fast&Up’s multi-channel marketing campaign as well as brand engagement activities.
Since its inception, the city-based company has worked to educate sportspersons and fitness enthusiasts interested in living an active lifestyle about the importance of including nutritional supplements alongside an optimal diet and training routine to achieve the best results in a healthy manner. Fast&Up offers a range of health supplements under both sports nutrition and active nutrition such Fast&Up Fortify, Fast&Up Activate, Fast&Up Reload and more, which are packed with vital nutrients required by those who lead an active lifestyle.
Singh commented on the association: “I have used Fast&Up personally and been an active promoter of the brand long before I considered to endorse it. In a highly competitive nutrition market, Fast&Up stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products. I am very happy to associate with Fast&Up and look forward to working with them closely.”
Aeronutrix Sports CEO Vijayraghavan Venugopalan said: “Fast&Up is one of the fastest growing sports and active nutrition brands in India. A lot of famous sports personalities have included our supplements in their routine and now it’s time reach out to people who aspire to be one of them. We are very proud and privileged to be associated with Sandeep Singh and believe that he is well suited for the purpose as he has been and still is inspiring a lot of upcoming sports enthusiasts and athletes. And since the Hockey World Championship is starting next month, having Sandeep Singh on board is a great addition to the brand. Through this association, we aim to strengthen its brand identity as the most trusted and reliable mobile sports and active nutrition brand in the nutrition supplement industry.”
