LONDON: Switzerland-based Alfa Romeo Sauber F1 Team announced on Wednesday the creation of its own eSports team in partnership with a leading organization in the digital gaming world, UK’s Veloce eSports.
The team will be known as Alfa Romeo Sauber F1 eSports and will be competing across several racing platforms and championships. The first of which will be the F1 eSports series on July 9 in the city. The broader vision is to compete globally in a number of online gaming championships, including the highest grossing game, Fortnite.
Frédéric Vasseur, CEO and Team Principal of the Alfa Romeo Sauber F1 Team commented on the launch.
“eSports is a great opportunity that opens up the F1 world to a wider target audience and young generation, who are the future of our sport. The eSports drivers will benefit from our expertise in racing. Our team has a long tradition in scouting and growing young talent so this new challenge is a perfect fit for the Alfa Romeo Sauber F1 Team.”
Rupert Svendsen-Cook, business director of Veloce, was delighted with the partnership.
“We’re proud to partner with such an iconic team as the Alfa Romeo Sauber F1 team. The whole motor racing world is waking up to eSports and the multi-dimensional opportunities that it presents – it’s incredibly exciting times for us in this space.”
