MUMBAI: Multi-game platform Games24x7 has launched a new campaign for the ongoing ICC T20 World Cup, for its fantasy sports platform My11Circle.
Titled “My11Circle pe team banao, har din SUV jeeto”, the 3-films campaign features brand ambassadors Sourav Ganguly and Shubman Gill “celebrating” the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.
The campaign went live on TV, YouTube, and OTT and on other digital platforms Monday.
Commenting on the campaign and its expected response, Saroj Panigrahi, senior VP, My11Circle, said, “This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervor of the tournament and further help in strengthening our user base.”
Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.
