MUMBAI: The National Football League (NFL), America’s most popular sports league, and multi-sport aggregator platform FanCode have entered into a partnership to live stream NFL matches in India.
The multi-season deal, financial terms of which were not disclosed, will enable fans to enjoy 5 live games every week during the regular season and get all the excitement of the post-season including the Super Bowl, the world’s biggest annual sporting event.
The NFL is comprised of 32 teams divided between the National Football Conference (NFC) and the American Football Conference (AFC). At the conclusion of the regular season, six teams from each conference advance to the playoffs which are followed by the Super Bowl. This year, Super Bowl LIV will be broadcast in India on Monday, February 03, 2020.
“We’re delighted to partner with the National Football League to become the league’s live stream partner in India as it perfectly resonates with our philosophy to cater to the underserved avid sports fans by partnering with long-tail sports leagues. NFL enjoys a special place in every sports fans’ heart across the globe and is one of the biggest sporting leagues in the world. With its unique style of play, we are confident that the Indian fans will follow the NFL in good numbers, now that they will have access to live games on-the-go,” said Yannick Colaco – co-founder, FanCode.
“Sports fans in India today have access to some of the biggest global sporting properties. The addition of the biggest American sports league, the NFL, is certainly a big addition to the sports streaming universe in India. Our partnership with the NFL will enable fans extensive access to live games, insights and highlights from a sport that promises adrenaline rush and non-stop edge-of-the-seat action,” said Prasana Krishnan – co-founder, FanCode.
The NFL adds to the growing slate of sports properties for which FanCode has secured live streaming rights. Notable ones include NBA, Bangladesh Premier League, Eredivisie, Jupiler Pro League, I-League and the limited-overs cricket series between West Indies and Ireland.
