MUMBAI: The inaugural edition of the Lanka Premier League will be titled My11Circle LPL after the fantasy sports platform secured naming rights for the Twenty20 tournament that has faced multiple kick-off date delays.
Avik Das Kanungo, director – brand and marketing strategy, Games24x7 (My11Circle parent), said: “As part of Games24x7’s continuous efforts to extend awesome game playing experiences to more cricket enthusiasts, we are delighted to partner with Lanka Premier League (LPL). Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership.”
Ravin Wickramaratne, vice president Sri Lanka Cricket (SLC) and LPL tournament director, said: “We welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to become the title sponsor of the league is a great testament to the brand LPL.”
Sanjay Raina, chief operating officer, LPL, added: “We at IPG (LPL commercial rights holder) are committed to building a world-class league with LPL. We are delighted to welcome My11Circle as title sponsor of Lanka Premier League.”
Sangeet Shirodkar, director, LPL, added: “Fantasy sports is becoming the backbone of live sports sponsorship, and this collaboration with My11Circle shows that sports sponsorship is getting stronger in Covid era. I am quite confident that with this partnership, LPL has the potential to become the second biggest sports league in South Asia.”
LPL is scheduled to kick off on November 26, running through till December 16. All 23 matches will be played at the Mahinda Rajapaksha International Cricket Stadium (MRIC) in Hambantota.
Five franchises, representing Colombo, Kandy, Galle, Dambulla and Jaffna, will compete over the 15-day period.
In the lung-opener, Colombo will take on Kandy.
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