Homegrown energy drinks brand Fast&Up Tuesday announced the launch of The Hydrating Heroes initiative. The campaign is a response to the crippling heat wave that is roilinng large parts of the country.
Citing the alarming findings of the National Centre of Disease Control (NCDC) report, which revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May alone, Fast&Up’s ambitious program pledges to provide essential hydration and energy to 1 million “daily heroes” during the summer of 2024, addressing the increasing frequency and intensity of heat waves and heat stroke cases.
Fast&Up has partnered with organizations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute its electrolyte drink Fast&Up Reload.
Fast&Up’s commitment extends to a diverse group of people, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation.
Fast&Up has had this initiative going for the past two years and is committed to continuing it in the years to come, “ensuring our heroes are always supported”.
“Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions,” said Vijayaraghvan Venugopal, CEO at Fast&Up. “With the rising temperatures and heatwaves, it’s crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions.”
The release further states: “Fast&Up Reload is designed to power up your water with five essential electrolytes, ensuring that individuals feel energized and hydrated within minutes of their first sip. This product hydrates twice as fast as water alone and contains ten times less sugar than other energy drinks, making it a healthier choice for staying refreshed and revitalized during demanding tasks.
“These partnerships ensure that Fast&Up’s hydrating and energizing solutions reach those who need them most, especially during the scorching summer months.”
