FROM JULY 1, isotonic beverages brand PRIME is to become FC Barcelona’s Official Hydration Partner following the signature of an agreement binding the two parties for the next three seasons.
This US company’s hydration products will be visible during games -in the bench area- and training sessions involving the men’s, women’s and youth football teams. PRIME will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana.
The company was founded in 2022 by Logan Paul, a professional WWE wrestler, actor and influencer from the United States, and KSI, a rapper, boxer and YouTuber from the UK. Since then, their drinks have never stopped expanding throughout the US, UK and Europe and have quickly emerged as one of the brands with the greatest potential in this sector.
PRIME products are based on coconut milk and contain branched-chain amino acids (BCAA) to support muscle recovery, as well as B vitamins, antioxidants and electrolytes. The brand offers a wide range of refreshing tastes, including lemonade, strawberry watermelon, grape, blue raspberry, orange, lemon lime, meta moon, ice pop and tropical punch, a media release said.
