Feature – Understanding Ambush Marketing

Major sporting events present an unparalleled platform for companies to gain worldwide visibility. However, given the grand scale on which these events are organized, it is not unusual to find a number of companies seeking to align themselves with these events without actually securing the official sponsorship rights

• • Protecting the ICC’s Rights – It’s Just Not Cricket? Regulating Competition Off-the-Field
  • Practitioner’s Perspective – Interview with David Becker
  • Learning Module – Ambush Marketing and Indian Law
  • Reader’s Queries