STUTTGART: Just ahead of returning to the ATP World No. 1 ranking as its oldest ever holder, Roger Federer has extended his successful partnership with German luxury auto brand Mercedes-Benz as a global brand ambassador.
Federer has been a close partner of Mercedes-Benz for 10 years. The athletic career of the 36-year-old athlete is consistent, unparalleled and enduring: With 20 Grand Slam titles, 96 total titles and a record 302 weeks holding the number one ranking, Federer has set the standard in Men’s Tennis.
The new multi-year deal will net Federer an estimated $5 million annually.
“Roger Federer is an outstanding athlete who has shaped tennis for decades and stands for top performance. As a successful top athlete, he ideally represents our brand as we are united by the demand for perfection and the will to succeed” says Dr Jens Thiemer, vice president Marketing Mercedes-Benz Cars. “Beyond sport, he is a great personality and a true gentleman with a heart, that cares for the game and those less fortunate, and is adored by his fans. With his pioneering tennis format Laver Cup, Roger is the pioneer of new, modern tennis events and, like the brand itself, he carves out innovative paths.
Roger Federer and Mercedes-Benz milestones:
Since 2008, Mercedes-Benz and Roger Federer have collaborated on press events and productions for TV, print and social media publications. Examples include Roger’s appearance in the globally broadcast TV ad of the V-Class and the Chinese TV commercial for the M-Class. In addition, Roger Federer unveiled the vehicle as part of the MercedesCup 2016 at the world premiere of the E-Class T model.
More recently, on the occasion of the inagural Laver Cup in September 2017, Federer appeared for the first time with the new pick-up from Mercedes-Benz, the X-Class, and participated in social media activities.
