FIFA PRESIDENT Gianni Infantino has rejected claims that mandatory hydration breaks at the 2026 FIFA World Cup were introduced to create additional advertising opportunities, insisting the governing body earns “zero additional revenue” from the stoppages.
The comments come as the policy faces mounting criticism from coaches, players, scientists and fans who argue it disrupts the flow of matches and benefits broadcasters more than the sport itself.
Speaking during the tournament, Infantino said the hydration breaks were introduced exclusively for sporting and player-welfare reasons, particularly given concerns over high temperatures across host cities in the United States, Canada and Mexico.
According to Infantino, FIFA’s commercial agreements were signed before the decision to mandate hydration breaks, meaning the organisation does not receive any extra income from advertisements shown during those stoppages. He acknowledged that broadcasters may benefit financially but stressed that FIFA does not. “For us, we make zero additional revenues,” Infantino said, while noting broadcasters may generate additional advertising income.
The 2026 World Cup became the first in tournament history to feature mandatory three-minute hydration breaks in every match. FIFA implemented the measure following concerns about extreme heat after similar issues emerged during the 2025 FIFA Club World Cup in the United States.
The breaks occur midway through each half and are designed to allow players to cool down, hydrate and receive medical attention if required. FIFA has argued that the measure helps reduce the risk of heat-related illnesses and maintains player performance levels throughout matches.
