MUMBAI: On the eve of the first ever U17 FIFA World Cup being hosted by India, world governing body FIFA has launched a new Twitter account @FIFAHindi – the first global sports federation to do so – to cater for football fans in the most widely spoken language in the host country, Hindi.
The account will keep fans updated on the progress of the 52-match tournament, taking them on a journey across all six venues, as 24 teams compete for one trophy. The handle will also inform fans about important information related to their fan journey, and will retweet the very best fan tweets, says an official statement.
It adds that the governing body will be closely analysing the success of this account over the next four weeks.
“Football has a special place on Twitter with a strong community and constantly growing conversations,” said Aneesh Madani, head of Sports Partnerships, Asia Pacific, Twitter. “With the launch of this new Hindi Twitter account, FIFA is transcending the barriers of language and enabling even more access, as the first-ever FIFA event in the country kicks off.”
