MUMBAI: Fintech firm slice, which terms itself India’s leading credit card challenger, Thursday announced a three-year partnership as principal sponsor of Reliance Industries Ltd-owned Indian Premier League franchise Mumbai Indians.
Financial terms were not disclosed.
For the record, logistics major DHL Express was principal sponsor and official logistics partner of the Mumbai Indians in IPL 2021. As is the case with slice, DHL’s partnership with Mumbai Indians marked its first-ever cricket sponsorship, globally.
As for the present partnership, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys. Slice is making its official debut in sports sponsorship with this partnership.
It was in November 2021 that slice entered India’s Unicorn club after raising $220 million in its Series-B fund raise co-led by Tiger Global and Insight Partners.
Mumbai Indians’ asserts that its deal with such a “young brand” re-iterates the massive that the franchise commands amongst millennials.
slice lays claim to having registered a 40% month-on-month growth and over 7 million registered users. The firm aims to launch its UPI product later this year and “further enhance the payments experience of the millennials and Gen-Z” in India.
