CHELSEA FOOTBALL CLUB and FPT have announced an expansion of their existing partnership, with FPT becoming a principal partner of the club for the 2025/26 season. As part of the renewed agreement, FPT’s branding will feature on the sleeves of the Chelsea men’s, women’s, and academy team kits.
FPT, one of the Asia-Pacific region’s leading technology solutions providers, first partnered with the FIFA Club World Cup champions earlier this year in a forward-looking collaboration aimed at enhancing Chelsea’s digital transformation and fan engagement. The partnership seeks to bring supporters from around the world closer to the club, a media release said.
Following a series of technology workshops held at FPT’s innovation campus in Vietnam, the two organisations have developed a comprehensive transformation roadmap encompassing digital platforms, customer engagement, business operations, and emerging technologies. FPT’s solutions are being integrated across multiple areas of the club to drive efficiency, scale operations, and elevate quality across almost every aspect of the club’s work, the release added.
Chelsea president of commercial Todd Kline said, “We started our FPT journey with a bold vision to harness their cutting-edge technology and innovative services to accelerate transformation on and off the pitch. We’ve made huge strides together and are excited for the next chapter, one that will see Chelsea’s global platform amplify FPT’s unique capabilities, expertise and spirit from Vietnam to enterprises around the world. AI is transforming industries, and football is no exception. With our global pipeline of young, energetic digital talents, FPT is proud to deliver next-level, AI-first transformation for Chelsea FC, which accelerates innovation, as well as driving performance, fan experience and community impact.”
FPT Software CEO Pham Minh Tuan added, “This partnership also reflects our enduring commitment to excellence, as a trusted digital partner in the UK’s innovation landscape and for global enterprises alike.”
