MUMBAI: Broadcast revenue from the cash rich Indian Premier League will be shared between the BCCI and the franchises in a 60:40 ratio, BCCI treasurer Anirudh Chaudhry told the Indian Express.
“Earlier, the franchises were paying a franchise fee. After 10 years, that’s not there. So what happens now is actually 50-50 in terms of the broadcast revenue. But they have to pay BCCI 20 per cent of their revenues. 20 per cent of 50 is 10 per cent, so that’s how it becomes 60 to us and 40 to them,” he said.
The massive amount generated by the Board of Control for Cricket in India through the IPL media rights should not negatively impact the bilateral rights across all three formats and domestic cricket due to come up in six months, he said. “There are die-hard fans of the pure form of cricket and bilateral cricket. The Indian cricket fans change gears through the year from bilateral cricket to IPL. Supporting the Indian team is part of your constitution. I’m confident that the value for bilaterals will also see an escalation,” Chaudhry said.
Chaudhry said the valuation seen at the IPL global media rights auction in Mumbai on Monday is a testimony to the IPL as a brand and a tournament. “… it actually lends credence to the fact that Indian cricket is responsible to a great degree for all the revenue that comes into the ICC. And that the value of the Indian team wasn’t a mirage but a reality,” he said.
