NEW YORK: Garmin International, Inc., a unit of Garmin Ltd., Tuesday announced a new partnership with golf legend and businessman Greg Norman to be its global brand ambassador.
A two-time Open Champion, winner of more than 90 tournaments worldwide, and World Golf Hall of Fame member, Norman holds the distinction of defending his No. 1 position in the world golf rankings for 331 weeks.
“We couldn’t be more excited to announce this strategic relationship and welcome Greg Norman into the Garmin family,” said Susan Lyman, Garmin vice president of global marketing. “As a globally recognized athlete, an avid outdoorsman and successful entrepreneur, Greg’s winning attitude and adventurous spirit make him a perfect fit for Garmin.”
The Greg Norman for Garmin campaign will highlight Norman’s experiences with golf products such as the Approach S60 golf watch and the Approach Z80 laser range-finder, as well as the fēnix 5X Plus outdoor smartwatch and the MARQ Collection of modern luxury tool watches.
Garmin collaborated with Authentic Brands Group (ABG), a brand development company and majority owner of the Greg Norman brand, on the development of this strategic relationship. ABG continues to extend the Greg Norman brand and “Attack Life” mantra into aspirational products, content and experiences for the brand’s core audience and next generation of customers.
