MUMBAI: West Indies’ star batsman, Chris Gayle has been named as the brand ambassador of Adda52, India’s largest online poker and card games website.
To mark this development, the brand will be launching ‘Gaylestorm’, a tournament with prizes worth Rs 5 million for poker enthusiasts in the country. The event will be taking place in New Delhi on August 5.
The batsman’s association with poker in India gets extended with this deal as he had participated in the Deltin Poker Tournament Colossus in Goa in April this year, when he was playing in the IPL for Kings XI Punjab.
Talking about this association, Mohit Agarwal, co-founder, Adda52, said: “We are excited to have Chris as our brand ambassador as this will go a long way in improving the awareness of our brand and the game overall. Moreover, this will also help the people relate more with poker and re-emphasize the fact that poker is a skill based game which offers fun & thrill at the same time. We are the poker pioneers in India and look forward to many more users on Adda52’s award winning platform.”
“All the ingredients of explosive growth in gaming are present in the country – be it the demographics, the internet penetration or the smartphone penetration. The digital payment infrastructure in the country is superb. Once the advertising framework for real money gaming matures, the business should see significant growth.” he added.
Gayle commented: “I’m really glad to be a part of Adda52! I have been playing poker recreationally for a while now. I have a special relation with the people of India. Adda52’s name is synonymous with online poker in India – it was an immediate yes from my side. It’s amazing to see the growing passion for poker in India and I would love to be a part of this journey.”
