SAN FRANCISCO: The defending champions of the NBA, Golden State Warriors (GSW) have bagged a mega technology partnership deal with Silicon Valley neighbours and global giants, Google through its popular product offering, Google Cloud.
As per the agreement, Google Cloud will be named the founding partner of the Chase Center, the Warriors’ new 18,064-seat privately financed sports and entertainment arena in San Francisco’s Mission Bay neighbourhood.
The Warriors and Chase Center will collaborate with the Google Cloud team on a phased approach to create a seamless technology integration as well as ongoing exploration of opportunities to leverage technology for all the team’s events and programming. The partnership will also focus on ways to use Google Cloud analytics and machine learning capabilities to enhance decision-making and provide coaches, staff and players with more data-driven touch points than ever before and provide faster analysis of high volumes of data for coaching staff and front office.
Google Cloud will also host the Warriors and Chase Center mobile applications, along with hosting all data warehouses for the club. The partnership also covers additional sales and marketing elements related to the Warriors including radio, social media, online and in-arena when the team opens the Chase Center for the 2019-20 NBA season.
“Google is one of the most innovative and iconic brands in the world,” GSW owner and CEO Joe Lacob said.
“As the first professional sports team to partner with Google Cloud, we’re looking forward to combining our individual expertise into an overall unique and exciting fan experience for everyone attending events at Chase Center.”
“We’re excited to team up with the Warriors and help them leverage the power of cloud technology to take their player and fan experiences to the next level,” Google Cloud CMO Alison Wagonfeld added.
“Our collaboration will allow them to use data analytics to enhance team and player performance, create more engaging fan experiences and deliver world-class media and entertainment.”
