GUJARAT TITANS HAVE onboarded 37 partners ahead of the TATA IPL 2026 season, underlining the franchise’s growing commercial strength and sustained brand trust within the league’s expanding ecosystem.
The franchise, which made a title-winning debut in 2022, has built a diverse and high-retention partner portfolio that reflects both continuity and growth. The mix includes long-standing associations, renewals and upgraded partnerships, signalling confidence in the team’s brand value and fan engagement capabilities, a media release said.
At the centre of the partnership portfolio is Birla Estates, which continues as Principal Partner, occupying the front-of-jersey position. The association anchors Gujarat Titans’ commercial strategy and reflects long-term alignment with the franchise’s vision.
The on-kit lineup is further strengthened by established partners such as Torrent, BKT Tyres, Jio, Astral Pipes and Livpure, all of whom have maintained or expanded their association with the team.
In addition, Equitas has elevated its partnership from helmet branding to a jersey presence, indicating increased confidence in the franchise’s reach and visibility.
The 2026 roster also includes new partnerships with brands such as Google Pixel, Grew Solar and IGI, enhancing on-field visibility and in-match brand integrations.
Global technology partnerships, including Google (Search and Gemini), are expected to drive deeper digital engagement and innovation, while AirAsia adds a travel and lifestyle dimension to the ecosystem.
Gujarat Titans have broadened their appeal through partnerships with mass consumer brands such as Campa, Budweiser 0.0, Amul, Dream11 and Scapia, strengthening their connect with a wide fan base.
The franchise is also tapping into younger audiences and gaming communities through associations with Krafton (Real Cricket), Pokémon and Big Ant, integrating interactive entertainment into the fan experience.
The partnership portfolio reflects expansion into service-driven and emerging sectors, including mobility, fintech and healthcare, with brands such as Bharat Taxi, Finkeda, Next Care Inc., HCG Hospital and Max Fresh joining the ecosystem.
Fan access and engagement remain key focus areas, with BookMyShow continuing as ticketing partner, while Radio Mirchi and Fever support regional outreach as radio partners.
Beyond match-day visibility, Gujarat Titans are strengthening their presence in consumer markets through merchandise and licensing partnerships with T10, EM, Hapipola, Baller Athletik, Versant, Chupps, Cricket Icons and Valiente, reflecting increasing brand resonance beyond the stadium, the release added.
