MUMBAI: Cricketing all rounder Hardik Pandya has become the first Indian athlete to be signed by global energy drink brand Monster Energy as the face of the brand in India.
Hardik joins some of the world’s most accomplished sports personalities as the face of Monster Energy. These include Ultimate Fighting Championship superstar Conor McGregor, MotoGP legend Valentino Rossi, 6-time Formula One world champion Lewis Hamilton, and 6-time X-Games Gold medalist Jackson Strong, the recent feature in a major video campaign with Monster Energy in India. The brand has also on-boarded a classic mix of sporting heroes pushing boundaries and testing limits in their chosen disciplines.
With this association, Monster Energy aims to further inspire the youth of India to “become fierce, powerful and self – confident”.
John Ludeke, senior director of marketing, Asia said: “Hardik’s supercharged personality and athleticism embody the Monster Energy ethos. With his fearless attitude and aggressive style, he is pushing the boundaries of world cricket which makes him a great fit for the Monster Energy brand.”
Hardick, who is is managed exclusively by IMG-Reliance, said: “I’m delighted to be a part of the Monster Energy family. I have always believed in living my passion and following my dream, which is what motivates me to approach every day with the same zeal, energy and fearlessness.”
“I’m glad that Monster Energy also stands for the same philosophy through their collaboration with other sportspersons, which I admire. I look forward to this exciting and cool association,” he added.
