GURUGRAM: Haryana Steelers, the franchise owned by JSW Sports in the Pro Kabaddi League, announced the launch of their anthem ‘Non-Stop Haryanvi’, a collaborative creation with singer KD Desirock.
Within a week of its release the video has garnered over 400k views on YouTube, and has touched 2m views on Instagram. Over 500 reels and remixes have been created by fans – using the track on both Instagram Reels and YouTube Shorts.
Expressing his excitement about the collaboration, KD Desirock stated, “The collaboration with Haryana Steelers began when the team approached me for a joint project. I was excited about the opportunity to create a unique track that captured the essence of Haryana Steelers, the sport, and the state.”
The singer further added, “When working on the track and video, I focused on bringing out the dynamic spirit of Haryana Steelers. The goal was to create more than just a song – a narrative that connects with the team’s identity, infusing energy and motivation for a strong bond with the local fans and audience.”
Per an official release, the anthem “further solidifies Haryana Steelers’ commitment to engaging with their fan base on a deeper level, fostering a sense of belonging and unity through the universal language of music”.
