MANKIND PHARMA’S multivitamin brand HealthOK has launched a digital campaign featuring cricketer Bhuvneshwar Kumar, with the tagline “Dikhawa Nahi. Karke Dikhaye.” The campaign will run on Instagram, YouTube, Facebook, and other digital platforms.
The company said Bhuvneshwar Kumar was selected because he follows a vegetarian diet, and the campaign focuses on the use of supplements for people on vegetarian diets.
Bhuvneshwar Kumar said, “I’ve always believed that trust is built through consistency and performance. That’s what this campaign stands for. I’m a vegetarian, and I’m glad to collaborate with HealthOK, which is a vegetarian supplement, to encourage people to make the right nutritional choices every day without compromising on their vegetarian lifestyle beliefs.”
