AMSTERDAM: Dutch beer major Heineken, a global partner of Formula 1, was Friday announced as title partner for next year’s Las Vegas Grand Prix.
The event will be the first ever Saturday F1 race, taking place at night on a street circuit on 18th November 2023.
As a global partner of Formula 1, Heineken has a rich history in amplifying some of the biggest global moments in the sport.
The announcement comes the day before the Las Vegas GP’s launch party, featuring a public fan zone with activations such as the Pit Stop Challenge, Esports Simulators, car and trophy photo opportunities, and more, as well as a live car run on the Las Vegas Strip with drivers from Oracle Red Bull Racing and Mercedes-AMG Petronas F1 Teams – all in celebration of the countdown to the Formula 1 Heiniken Silver Las Vegas Grand Prix 2023.
Since entering motorsport in 2016, Heineken has been committed to real change around attitudes towards drink driving and re-launched their “When You Drive, Never Drink” campaign back in May. On top of this, Heineken has committed to investing 10%+ of all media budget to supporting these programmes.
