HELL ENERGY DRINK, an energy drink brand, has announced the launch of the first HELL ENERGY DRINK Intercollegiate Cricket Turf Championship 2025 in Mumbai, a new platform designed to unite the city’s college cricket talent in a celebration of sport and youthful energy.
The tournament will take place across four key zones: Western, Central, SOBO and Harbour; featuring more than 200 college teams and 2,000 players. Teams of ten (8+2) will compete in six-over, knockout underarm turf matches, offering fast-paced and high-intensity cricketing action.
Each zone will host 27 matches across four action-packed days, culminating in four zonal winners who will progress to the Grand City Finale. There, they will compete for the title of HELL ENERGY DRINK Intercollegiate Cricket Turf Champion 2025.
HELL-ENERGY PRIVATE LIMITED director Unnikannan Gangadharan said, “HELL ENERGY DRINK stands for unstoppable power, unlimited passion, and unbeatable performance — values that perfectly align with the spirit of cricket and India’s youth. Through this championship, we aim to create a platform that energizes young talent and celebrates teamwork, ambition, and sporting excellence.”
He added, “The growing popularity of turf cricket offers a fantastic opportunity to engage with college youth in a dynamic and relatable way. This initiative reflects our commitment to building meaningful connections with the new generation through the shared love for sport and energy.”
