BENGALURU: Finnish mobile phone manufacturer HMD Thursday announced a long-term partnership with Jemimah Rodrigues, the Indian national women’s cricket team all-rounder.
This collaboration marks an opportunity for HMD to connect with a young, tech-savvy audience in India, “rooted in our shared values and a keen understanding of what people seek in technology”.
Jemimah Rodrigues, known for her versatility and elegance on and off the cricket field, embodies HMD’s values of innovation, sustainability, and authenticity, per an official release.
“HMD is a new brand and our young audience relate to meaningful innovation and believe in staying real. In Jemimah, we see a vibrant and versatile brand advocate who really expresses herself on & off the field. We are excited about this long-term partnership. It will be magical!” said Tathagat Jena, head of Online Business, DTC & Marketing head, HMD.
Expressing her enthusiasm about the partnership, Jemimah stated, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”
