BHUBANESWAR: Odisha Hockey Men’s World Cup Bhubaneswar 2018 named Coca-Cola India as its official beverage partner for the tournament, which is scheduled to kick-off today at the Kalinga Hockey Stadium in the city. The agreement with the biggest tournament in field hockey supports Coca Cola’s efforts of being a catalyst of field hockey around the world, especially in the host nation India.
#ShareACoke screens will be displayed throughout the duration of the tournament, where participants can get their names, relations or their favourite team’s name displayed on a Coke bottle and get themselves clicked. There will also be Coke canters across the streets of the city where fans can try their hand on playing virtual hockey and stand a chance to win goodies.
Hockey India CEO Elena Norman said: “We are delighted to announce Coca-Cola India Private Limited as an Official Supplier for the upcoming Odisha Hockey Men’s World Cup Bhubaneswar 2018. The tournament is a huge opportunity for the country to celebrate the sport of hockey and I would like to thank everyone at Coca-Cola India for their association in support of the 14th edition of the quadrennial event.”
Coca Cola India Senior VP of Operations Shehnaz Gill said: “We are really excited to be the official supplier of beverages for Odisha Hockey Men’s World Cup Bhubaneswar 2018. Hockey is the national sport of India and we have many glorious moments associated with it globally. Partnering with this prestigious event gives us a great opportunity to celebrate the sport of hockey and engage with the fans across the country.”
