The ICC Men’s T20 World Cup, ShareChat, and Disney+ Hotstar have joined forces to create a social experience for their users.
ShareChat & Moj will showcase match highlights, including key moments like sixes, fours, wickets, and fielding plays in multiple languages. This collaboration aims to enhance the cricket viewing experience and provide insightful content during the T20 World Cup. Moj, as a short video platform, focuses on regional content and technology, offering monetisation avenues for creators. The partnership provides brands with an opportunity to engage with the audience during tournament.
“Cricket and sports continue to be the biggest passion points for audiences and brands. To be able to provide our fans a top-notch viewing experience during this ICC Men’s T20 World Cup 2024, in their favourite short-video format, we are excited to collaborate with Disney+ Hotstar and bring premium sports content to ShareChat and Moj communities. This also paves way for brands to gain unprecedented exposure to a highly engaged audience, enabling them to reach their target audience in a more impactful and effective manner,” Gaurav Jain, Chief Business Officer, ShareChat & Moj, said.
ShareChat and Moj will serve as platforms for fans to discuss matches, share predictions, and celebrate teams and players during the ICC Men’s T20 World Cup 2024. The social media activity on these platforms aims to enhance the excitement surrounding the tournament.
