MUMBAI: Star India’s OTT platform Hotstar, the digital rights holder for the IPL, asserts that the player auction for the 2018 season registerd a 5X increase in viewership compared to 2017.
While IPL has grown each year since its inception, Hotstar and Star Sports have laid out plans to ensure 2018 is an inflection point for world cricket’s most valuable annual property, with technology at the heart of the viewer engagement experience.
With the intent to be the singular destination for all things IPL, Hotstar also announced plans to roll out the fastest cricket scorecard in the country – with load time under 0.5 seconds. The new scorecard unit will be available to all Hotstar users when they open the app.
The seemingly simple feature packs in complex coding under the hood to provide the live score, with zero lag, to over 250 million varied devices across the country. With the fastest load time compared to any other cricket score feed, the feature is designed to minimize friction for the user, completely eliminating the need to search for the score anywhere else. The feature will be rolled out with the first IPL match of 2018 on 6 April.
