DUBAI: The ICC Cricket World Cup 2019 Tuesday launched its official resale ticket platform, providing a safe and secure way for fans to buy and sell tickets at face value.
The platform has been developed by the ICC in partnership with the official tournament ticketing service provider, Ticketmaster. It is the only authorised resale website for ICC Cricket World Cup 2019 tickets and provides a simple, user-friendly system for people to sell unwanted tickets at face value, up to and throughout the tournament.
This also means that fans who can no longer attend a match can use the service for free and feel safe in the knowledge that their tickets are going to other genuine cricket supporters. The platform is a great opportunity for fans to secure face-value tickets for games that are currently unavailable, as the unprecedented demand in both the Cricket Family Ballot and Public Ballot means just three matches are currently available on general sale.
Fans have been warned that tickets purchased from unauthorised secondary ticketing markets will be made void and canceled without any refund being provided.
ICC CWC 2019 MD Steve Elworthy said: “An affordable and fair ticket pricing policy has always been a top priority for the tournament. The launch of the Official Resale Ticket Platform shows our continued commitment to this objective, ensuring fans can access the world’s best cricketers at fair prices.
“We are aware of a number of our tickets appearing on secondary ticket markets. We are continually monitoring illegal ticketing activity and aim to cancel all tickets that don’t come from authorised vendors. The resale platform helps us combat these secondary ticket websites, allowing genuine cricket fans an opportunity to buy and sell tickets at face value in a safe and secure way.”
The platform will sit on the official CWC19 Ticketing Website, and for the first week will be accepting postings only. All transactions will require approval from the ICC Cricket World Cup. Posting a ticket for re-sale does not guarantee a sale; the seller will only receive payment if the ticket is purchased.
The tournament has created the most sophisticated data-driven ticket sales strategy ever, attracting over 2.7 million ticket applications from 148 countries.
