DUBAI: The International Cricket Council has announced power-brand Dettol as the Official Hygiene Partner of the ongoing ICC Men’s T20 World Cup.
The T20 World Cup is hosted by the BCCI and is taking place in the UAE and Oman.
The partnership will see Dettol provide disinfection products for cricket fans across the tournament.
Dettol is part of the Reckitt portfolio, which has a stated mission to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
“Cricket is more than just a sport in this part of the world and hygiene has never been more important,” says Tahir Malik, senior vice president, Africa & Middle East, Reckitt. “We are delighted to help play a crucial role in ensuring spectators can watch the world’s best players in action with the peace of mind that comes with the trusted protection of Dettol.”
Anurag Dahiya, chief commercial officer, ICC, said: “The safety of everyone connected with the ICC Men’s T20 World Cup 2021 is of absolute paramount importance, and Dettol will play a critical role in ensuring this over the coming weeks. We are grateful to have Dettol’s hygiene and sanitization products available at all World Cup venues, and to be supported by their broader expertise behind the scenes at this event. It has taken an immense amount of effort to prepare for this tournament and the ICC is proud to be staging another global spectacle for our sport, one that we hope brings joy to communities and homes around the world during these difficult times.”
