DUBAI: The International Cricket Council (ICC) has announced Australian winemaker Wolf Blass as their official wine partner for a period of 3 years, which includes the ICC Cricket World Cup 2019 in England and ICC World T20 2020 in Australia in 2020.
Campbell Jamieson, ICC general manager for Commercial, said: “As one of the world’s most celebrated sports, we’re delighted to partner with Wolf Blass, one of the world’s most celebrated and awarded wineries. The global reach of the ICC’s events means we can provide Wolf Blass with an outstanding platform to showcase the breadth of their portfolio.
“The success of the partnership last summer in the UK at the ICC Champions Trophy, and the opportunities that lie ahead with the ICC Cricket World Cup and the ICC World T20 gives us the chance to cement a great partnership.”
Treasury Wine Estates deputy chief marketing officer Angus Lilley noted: “Wolf Blass is pleased to be the Official Wine Sponsor of the ICC Cricket World Cup in a partnership that extends globally.
“Wolf Blass has a fantastic history aligning to sport, including the 2015 ICC Cricket World Cup, and we’re looking forward to aligning again with one of the biggest events on the sporting calendar.”
Ahead of the 2019 World Cup in England, Wolf Blass will release a range of limited edition labels alongside a UK promotion in July this year, giving fans an opportunity to win tickets to the World Cup Final.
The ICC is expected to announce more sponsors for the marquee event in due course of time.
