THE INTERNATIONAL CRICKET Council Tuesday announced Hyundai Motor Company (HMC), parent of Hyundai Motor India Limited (HMIL), as a premier partner for six major ICC tournaments, across both men’s and women’s events, till 2027.
Hyundai becomes one of only four Premier Partners within the ICC’s top-tier commercial partnerships programme, completing the category ahead of the ICC Men’s T20 World Cup 2026, which will be hosted by India and Sri Lanka from 7 February.
As a Premier Partner, Hyundai will receive exclusive worldwide rights across the ICC’s international events calendar, including association with key matchday moments such as the coin toss.
Under the agreement, HMC will engage fans at ICC events through on-ground activations, vehicle displays, and digital initiatives aimed at improving audience interaction.
The global partnership was officially unveiled at the Narendra Modi Stadium in Ahmedabad.
The collaboration reflects the ICC’s continued focus on partnering with leading global brands to enhance fan engagement and strengthen cricket’s connection with audiences worldwide. Through the partnership, the ICC and Hyundai will work together on innovative initiatives, including venue-based activations and fan-focused experiences designed to elevate engagement at ICC events.
The announcement comes less than two weeks after the ICC announced a global tier two agreement with AB InBev, whilst at that level, the ICC has also welcomed Sobha Realty, Unilever and Google into its prestigious partnerships portfolio in 2025.
Speaking on the partnership, Shah said, “We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximising our combined strengths at these events.”
Gupta opined, “We are proud to welcome Hyundai to the ICC’s global commercial program as a worldwide partner. The collaboration between ICC and Hyundai will strive to grow global cricketing culture with shared values of inclusivity, innovation and progress at the heart of our ambition.”
Hyundai Motor Company president and CEO José Muñoz commented: “Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honoured to partner with the ICC and connect with over two billion passionate fans worldwide.”
Garg added: “This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations.”
