MUMBAI: IIFL Group Tuesday said that ‘IIFL Jito Ahimsa Run’ received 70,728 Pledges to become the Guinness World Records title holder for a peace campaign in one week (16 March to 23 March).
An official judge from Guinness World Records verified and confirmed the record.
The IIFL Jito Ahimsa Run is conceptualized and curated by the ladies wing of Jito (Jain International Trade Organization) and is scheduled to be conducted by 67 chapters and 23 countries across the world on April 2. The IIFL Jito Ahimsa Run aims at creating awareness for a better world to stop wars, hatred and bring peace and nonviolence in our surroundings.
The run has been endorsed by many public personalities across India and aims to initiate the younger generation towards peace and nonviolence at an early age to create a future generation where war and violence will become a thing of the past.
The idea of the IIFL Jito Ahimsa Run resonates with IIFL Group’s philosophy – Fairness, Integrity and Transparency – and ‘Seedi Baat’ or straight talk.
IIFL Group is a pioneer of financial inclusion in India by providing loans to over 8 million unbanked and underbanked customers and aims to fulfil the dreams of small entrepreneurs across India. IIFL Foundation works towards girl child education, health, poverty alleviation and livelihood on a large scale and has brought over 36,000 out-of-school girls
IIFL Group, founded by Nirmal Jain, has become one of the most successful financial conglomerates in India in just over two decades with distinctly listed businesses – IIFL Finance, IIFL Wealth (360 One), IIFL Securities and 5paisa.com. The group also has two subsidiaries IIFL Home Loan, and IIFL Samasta Finance, one of the largest affordable housing finance and microfinance businesses respectively.
