LONDON: IMG is foraying into the digital content market with its new OTT streaming subscription service in 21 Latin American countries dedicated for Italy’s Serie A competition.
Known as ‘Serie A Pass’, it will show all the 380 games of the season live on mobile, tablets and via Apps on IOS and Android devices to include Chromecast and Apple airplay. It has a website called www.seriea-pass.com for desktop users as well.
The global sports management company is launching the paid product with a full content offering including all live games, match replays and additional magazine and archive programming.
IMG has also invested in the broadcast production of Serie A for the new season including new graphics and promos and three new magazine programmes – ‘Inside Serie A’, ‘Serie A – Full Impact’ and ‘The Serie A Highlights Show’.
