Cricket superstar Virat Kohli, for long India’s highest valued celebrity, has dropped down to second in the 2022 list, as per a report put out by consulting firm Kroll.
The right-hand batsman has seen a steady decline in his overall brand value in the last three years – $176.9 million in 2022 as against $185.7 million in 2021 and $237.7 million in 2020.
Actor Ranveer Singh, who had dislodged peer Akshay Kumar to become the second most valuable celebrity in 2021, emerged as the most valued Indian celebrity in 2022, overtaking Kohli with an overall value of $181.7 million in 2022, up from $158.3 million in 2021.
“…Ranveer became the most valued celebrity brand in India, given his mammoth endorsement portfolio and widening global presence,” Aviral Jain, managing director for Valuation Services, Kroll, said.
Athlete Neeraj Chopra’s Olympic Gold in javelin has catapulted him into the top 25 with a brand value of $26.5 million, at par with badminton star P V Sindhu.
Cricketer MS Dhoni was the sixth most valued celebrity at $80.3 million and Sachin Tendulkar was ranked eighth at $73.6 million.
Among the women, Alia Bhatt tops the list with a huge spike in brand value to $102.9 million in 2022 from $68.1 million in 2021. The actor, who was also a part of RRR, is ranked fourth overall and is followed by Deepika Padukone at $82.9 million, as per the report.
