LONDON: The PGA EuroPro Tour, a men’s developmental pro tour, has announced a partnership with Upgame, a data intelligence and practice tracking platform for golf.
Upgame, a performance improvement app developed by a Delhi-based startup, will deliver instant statistics to players using the app as well as supplying information on player and course averages for the TV broadcast, which is sent to over 500 million homes worldwide.
Upgame’s technology is being used by winners on both the European and PGA Tours. Giving immediate key data insights with unique metrics only found on Upgame allows players to digest rounds and notice marginal gains that can be the difference between winning or losing a tournament.
It is a key step from the Tour in supporting players on taking the next jump towards the top tier of golf.
Tour CEO Dan Godding said: “UpGame is an enormous asset for any professional golfer and we are delighted to be working with the architects of the application. All members will be given the opportunity to use the app to record their own game, by doing so we can use up to date stats on our programming and social media as well as offering all our players the chance to see their own stats and percentages in real time. A fabulous application that we are proud to be working with.”
Sameer Sawhney founder and CEO of Upgame, said: “Upgame is delighted to partner with the PGA EuroPro Tour and serve its members with meaningful statistics . It is perfectly complementary to our larger vision of empowering every athlete to perform their best using actionable data. This also enables us to boost fan engagement for the Tour by using the data for content creation.”
Tom Boys, lead analyst at Upgame, said: “We have been working with some of the biggest names in professional golf over recent years and we are pleased to be able to offer a Tour level service to thePGA EuroPro Tour this year.
“Players will be provided with the basic version of the app to enter their data which will allow us to collect in depth stats for both the players and the tour.
Furthermore we will be offering upgraded options of pre tournament reports and comprehensive end of season reports for players wishing to take their analysis to the next level.”
